DriveOhio's Rural Automated Driving Systems (ADS) Project
Redefining Innovation Transportation: EASE partners with DriveOhio and ODOT to deploy automated and connected semitrucks on customer freight shipments for the first time in the U.S. as part of the Ohio Rural Automated Driving (ADS) project. Click Here to Learn More
Project Overview & Responsibilities:
- Innovative Positioning: Committed to being a catalyst for change in the industry, we aimed to position EASE and Ohio as leaders in transportation innovation. By participating in DriveOhio's Rural ADS project, investing in smart, autonomous mobility, and adopting other forward-thinking practices, EASE earned the top spot on Fortune's List of Most Innovative Companies in America.
- Strategic Partnerships: Collaborated closely with strategic partners to align go-to-market strategies and cohesive branding efforts. Developed communication strategies and secured key media opportunities, fostering stakeholder buy-in and audience engagement.
- Communications & Public Relations: Orchestrated media procurement and strategic partnerships, elevating project visibility, credibility, and relevance through targeted public relations efforts. Established industry leadership through effective communication of project objectives.
- Content Creation: Led content creation efforts, crafting compelling campaign landing pages, lead magnets, persuasive sales presentations, informative brochures, engaging social media content, informative articles, media kits, videos, and impactful print and digital advertisements.
- Demand Generation: Implemented integrated marketing and sales campaigns to generate customer interest and interest and participation in the DriveOhio project. Encouraged customers to "join the movement" by entrusting their freight transportation to our automated trucks.
Project Assets & Media Features
Strategic Partners:
EASE Logistics: Innovative logistics and supply chain solutions provider (3PL & 4PL, asset owned), specializing in freight and transportation management services, with annual revenue of $350 million and 250 employees, and both hyper-local and national market presence.
Communication Strategy | Market Research, Positioning | Strategic Partnerships | Branding | Content Strategy | Content Creation | Public Relations | Media Management | Demand Generation | Sales Enablement | Cross-Functional Leadership | Program Development, Execution | Go-To-Market Strategy