Introducing the Strategic Marketing Framework project, an integral component of the comprehensive annual Sales and Marketing Playbook. This meticulously crafted framework is designed to outline the lead generation processes and overall mechanics of how we plan to streamline our marketing operations and the KPIs associated with each lead source and tactic. Within this framework, the intricate mechanics and workflows involved in generating leads are outlined, encompassing various marketing channels and tactics such as Social Media, PPC/Retargeting, Tradeshows, SEO, Website, Landing Pages, Email Drip Campaigns, Webinars, and more. By mapping out the relationship and workflow of each component from initial touchpoint to final conversion, this framework provides a clear roadmap for executing targeted marketing campaigns and nurturing prospects through the sales funnel. Additionally, the framework defines key performance indicators (KPIs) and metrics associated with each marketing tactic, enabling precise tracking of campaign performance and effectiveness. From impressions and click-through rates to lead conversion and sales revenue, every metric is meticulously monitored to ensure strategic alignment with business goals. Moreover, the framework delineates reporting structures, detailing which metrics and associated costs should be reported to various stakeholders, from marketing teams to the CMO, CEO, and CFO. With its structured approach the Marketing Framework serves as a cornerstone - and high-level snapshot - of the comprehensive Sales & Marketing Playbook.

AccuReg is a halthcare software provider that marketed front-end revenue cycle software to hospitals and health systems (8 native software programs in suite), with $82 million in annual revenue and 276 employees.