Welcome to "The New Age of B2B Sales & Marketing," a project born out of the evolving landscape of modern business dynamics. Originally crafted in 2017, five years into my professional journey, this presentation reflects my deep understanding of the shifting paradigms in sales and marketing strategies. As an independent sales & marketing consultant at the time, I recognized the urgent need for a consultative approach that adds genuine value to the buyer's journey. In response to the rampant "spray and pray" tactics dominating the market, I developed this presentation to equip sales teams with winning messages and strategies focused on meaningful conversations rather than empty pitches.

The core message is clear: today's buyers demand tailored solutions and thoughtful engagement, not generic sales pitches. Through key insights and actionable tips, this presentation advocates for active listening, audience understanding, and value-driven interactions as the keys to winning big business.

Years later, the relevance of these principles was affirmed when the editor of "Follow your buyer" reached out to feature my insights in an article, showcasing how these strategies have propelled success at my current employer, EASE. Explore the original presentation and the insightful article that followed to discover how the power of conversation can transform B2B sales and marketing in the digital age. Click here to read more.